Baton Rouge web design + business development

We scale your business.

Design 225 builds the websites, search rankings, and lead pipelines that owner-operated businesses across the Gulf South use to scale. Sixteen years of Baton Rouge web design.

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01 What we do
/ 01

Find demand your competitors miss.

Most websites get built around what a business already does. We start with where the demand actually is: adjacent customer segments, untapped industries, the geographies where you’d win if you showed up. Then we build for that.

/ 02

Rank for what your customers search.

SEO is part of the build, not an upsell. Local optimization, content strategy, technical foundation, Google Business Profile, links. We’ve held first-page rankings for Baton Rouge web design for years. The same playbook works for you.

/ 03

Build the system that scales.

Forms that qualify. Calls that convert. Email sequences that close. Reporting you can read on a Sunday morning. We build the infrastructure that grows with your business and is still working in year three.

02 Selected work

The work behind the scale.

One engagement that shows what business development looks like in practice. The website is the visible piece. The system around it is the work.

PSS — Process Service Specialists website
Petrochemical / Industrial

PSS Process Service Specialists

EngagementWeb, content, expansion strategy
TenureLongstanding client
MarketGulf Coast industrial

A blue-chip industrial contractor, repositioning to win work in every plant on the Gulf Coast.

PSS is a specialty mechanical contractor working inside the refineries, chemical plants, and industrial facilities that drive the Gulf Coast economy. Tower maintenance, catalyst services, specialty welding, protective coatings — the precision work that happens during plant turnarounds when an operating loss costs five figures an hour. They’ve been a client for years.

The expansion play takes the same expertise PSS has built in petrochem and refining and points it at adjacent industrial markets: food and beverage processing, power generation, pulp and paper, chemical manufacturing. Same disciplined turnaround work, same premium. The website is the visible piece. The content, search, and outreach playbook around it does the actual prospecting.

03 How we work

A process built for partnership, not handoff.

Every engagement starts with a real conversation and ends with a working system. The recurring relationship is where the compounding value lives.

01
Listen

A real conversation, not a discovery call dressed up as a sales pitch. We want to understand the business, the customers, and where the growth is stuck. If we’re not the right fit, we’ll tell you.

02
Map the demand

We study who’s buying what you sell, who’s not buying yet but should be, and what your competitors are missing. The strategy comes out of the map. The map is the work.

03
Build the system

Website, SEO foundation, content, lead capture, reporting. Built to work together, not as separate line items. Half upfront, half on sign-off. No surprises on the invoice.

04
Stay in the work

We don’t deliver and disappear. Recurring engagements cover updates, content, SEO, outreach, and the strategic decisions that keep the system performing month after month. The relationship is the product.

04 Who this is for

A clear answer beats a polite maybe.

We do our best work with a specific kind of client. The list below is honest, in both directions.

You’re a fit if

You’re building something real and want it to grow faster.

  • You own or run an established business with real customers and real revenue.
  • You’re growing, and you can feel the website holding you back.
  • You’d rather invest in a sustained relationship than buy a one-time deliverable.
  • You want a team that pushes back when something is wrong.
  • You believe a website is supposed to make money, not sit there looking nice.
We’re not the right call if

You need a vendor, not a partner.

  • You’re looking for the cheapest option in town.
  • You need a one-week turnaround on a finished site.
  • You want to hand off a brief and not be involved.
  • You think SEO is a checkbox, not a discipline.
  • You’re not ready to commit to the recurring work that compounds.
05 Industries

Sharp positioning for specific markets.

01 Petrochemical & refining
02 Industrial supply & distribution
03 Manufacturing & fabrication
04 Energy & utilities services
05 Maritime, ports & logistics
06 Skilled trades & commercial services
07 Architecture & engineering
08 Professional services
06 Pricing

What it costs. What you get.

One published floor. Half upfront when the project starts, half on sign-off when the design is right. The recurring picks up from there and is what makes the system compound.

$7,500 to start. $3,000/month to grow.

The starting engagement covers discovery, research, positioning, brand work, and the new website. Most projects ship in 30–45 days.

The recurring relationship picks up the day the site goes live. Everything below is included in the monthly. Larger industrial engagements price up from here based on scope.

Demand

Bring more of the right buyers in.

  • Site updates, page additions, copy revisions
  • New content (blog posts, case studies, service pages)
  • SEO: keyword research, content optimization, technical fixes
  • Backlink building & Google Business Profile management
  • Outreach campaigns: cold email, LinkedIn, partner intros
  • Email marketing (newsletters, drip sequences)
  • Social media (LinkedIn for B2B; FB/IG where it fits)
  • Reporting dashboards: traffic, leads, conversions
Operations

Build the systems behind the growth.

  • Hiring system build & ongoing recruitment support
  • Vendor onboarding (ServiceChannel, Corrigo, similar)
  • CRM setup, configuration, and data hygiene
  • Process documentation for sales & ops handoffs
Strategic

A real partner, not a help desk.

  • Monthly strategy call with the team that runs the work
  • Quarterly review and forward roadmap
  • Direct line for fast-turn decisions, no ticket queue
  • Industry & competitor monitoring on your behalf
Brand

Keep the visible work sharp.

  • Logo refinement & brand guideline maintenance
  • Photo and video shoots when the work calls for them
  • Collateral: one-pagers, decks, case study PDFs
  • Print and signage as the operating footprint grows
08 Common questions

What people usually ask before they call.

Plain answers to the questions that actually come up.

How much does a website cost in Baton Rouge?

Custom websites in Baton Rouge typically run anywhere from $1,500 (a Squarespace template) to $50,000 or more (enterprise platform with custom integrations). Our starting engagement is $7,500. That covers discovery, positioning, brand work, and a custom website built from scratch around your buyer. Half upfront, half on sign-off when the design is right. Recurring engagements that handle ongoing growth start at $3,000 per month.

Who is the best web design company in Baton Rouge?

It depends on what you need. If you want a templated brochure site for under $2,500, a Squarespace specialist will serve you well. If you want a custom site that does business development work, that’s a different conversation. Design 225 has been doing the latter for sixteen years. We’re happy to tell you honestly whether we’re the right call for your business or whether someone else would serve you better.

What kinds of businesses do you work with?

Owner-operated businesses across the Gulf South, in many industries: industrial contractors, professional services, B2B firms, skilled trades scaling laterally, architecture and engineering practices, and others. Whatever the industry, the through-line is the same: a real business with real customers, an owner who wants to grow, and the recognition that a website is supposed to do work.

Do you do SEO for Baton Rouge businesses?

Yes. SEO is part of every engagement, not an upsell. Local SEO for Baton Rouge and surrounding parishes, technical foundation, content optimization, Google Business Profile management, and link building are all included in the recurring relationship. We’ve held first-page rankings for Baton Rouge web design for years. Same playbook works for whatever you’re trying to rank for.

How long does a Baton Rouge web design project take?

Most projects ship in 30 to 45 days from kickoff. The first two weeks are discovery and research. The next two to three weeks are design, build, and content. Larger sites with custom functionality, multiple languages, or complex integrations take 60 to 90 days. The recurring relationship picks up the day the site goes live.

Do you specialize in industrial or refinery contractor websites?

Yes. We have a dedicated practice for industrial contractor web design serving specialty welding, mechanical, turnaround, and refinery contractors across the Gulf Coast. See the industrial contractor web design page for the full breakdown of how we work with that buyer specifically.

Are you only in Baton Rouge, or do you serve other Gulf South cities?

We’re based in Baton Rouge but work with clients across Louisiana (Lafayette, Lake Charles, New Orleans, Shreveport), Texas (Beaumont, Houston, Corpus Christi), Mississippi, and Alabama. Most of the work happens over Zoom and shared docs. Geographic distance has never been an issue.

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Tell us what you’re trying to grow.

Two ways in. Pick whichever’s easier. We’ll respond inside one business day with whether we’re the right fit and what a first conversation looks like.

Call us (225) 366-8111
Monday – Friday, 8am – 6pm CT · Baton Rouge, Louisiana

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